{"id":200106,"date":"2026-03-17T13:41:27","date_gmt":"2026-03-17T17:41:27","guid":{"rendered":"https:\/\/infoelnuevonorte.com\/?p=200106"},"modified":"2026-03-17T13:41:28","modified_gmt":"2026-03-17T17:41:28","slug":"en-hollywood-la-ia-no-puede-competir-con-la-creatividad-afirma-alto-ejecutivo","status":"publish","type":"post","link":"https:\/\/infoelnuevonorte.com\/?p=200106","title":{"rendered":"En Hollywood, la IA no puede competir con la creatividad, afirma alto ejecutivo"},"content":{"rendered":"<!--[if lt IE 9]><script>document.createElement('audio');<\/script><![endif]-->\n<audio class=\"wp-audio-shortcode\" id=\"audio-200106-1\" preload=\"none\" style=\"width: 100%;\" controls=\"controls\"><source type=\"audio\/mpeg\" src=\"https:\/\/infoelnuevonorte.com\/wp-content\/uploads\/2026\/03\/ttsmaker-vip-file-2026-3-17-13-40-25.mp3?_=1\" \/><a href=\"https:\/\/infoelnuevonorte.com\/wp-content\/uploads\/2026\/03\/ttsmaker-vip-file-2026-3-17-13-40-25.mp3\">https:\/\/infoelnuevonorte.com\/wp-content\/uploads\/2026\/03\/ttsmaker-vip-file-2026-3-17-13-40-25.mp3<\/a><\/audio>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">La\u00a0<strong>inteligencia artificial<\/strong>\u00a0avanza con fuerza en\u00a0<strong>Hollywood<\/strong>\u00a0y sacude a la industria del cine, pero la\u00a0<strong>creatividad humana<\/strong>\u00a0siempre prevalecer\u00e1, asegur\u00f3 en entrevista con la AFP un directivo de la plataforma\u00a0<strong>Artlist<\/strong>, a la vanguardia en este rubro.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">La irrupci\u00f3n de la\u00a0<strong>IA<\/strong>\u00a0fue un tema dominante en la conferencia de tecnolog\u00eda y cultura\u00a0<strong>South by Southwest<\/strong>\u00a0(SXSW) celebrada esta semana en\u00a0<strong>Austin, Texas<\/strong>, donde el aclamado cineasta\u00a0<strong>Steven Spielberg<\/strong>\u00a0dej\u00f3 clara su postura.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"Hasta ahora nunca he utilizado\u00a0<strong>IA<\/strong>\u00a0en ninguna de mis pel\u00edculas. Tenemos una\u00a0<strong>sala de guionistas<\/strong>. Todos los asientos est\u00e1n ocupados\", dijo Spielberg. \"No estoy a favor de la\u00a0<strong>IA<\/strong> si reemplaza a una persona creativa\", agreg\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Joshua Davies<\/strong>, director de innovaci\u00f3n de\u00a0<strong>Artlist<\/strong>\u00a0-plataforma de video con\u00a0<strong>IA<\/strong>\u00a0que se ha posicionado como proveedor de herramientas creativas para cineastas\u2014 enfatiz\u00f3 que la tecnolog\u00eda nunca eclipsar\u00e1 la\u00a0<strong>creatividad humana<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"Si le das la misma\u00a0<strong>herramienta de IA<\/strong>\u00a0a un t\u00e9cnico y a un creativo y les pides que hagan algo, ya s\u00e9 cu\u00e1l\u00a0<strong>preferir\u00eda ver<\/strong>\u00a0al final\", dijo a la AFP\u00a0<strong>Davies<\/strong>, fundador de la empresa de software de edici\u00f3n de video FXhome, adquirida por\u00a0<strong>Artlist<\/strong> en 2021.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">El ejecutivo reconoci\u00f3 que las preocupaciones del sector no son infundadas, ya que los nuevos modelos de video con\u00a0<strong>IA<\/strong>\u00a0han \"<strong>asustado a todo el mundo<\/strong>\".<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">No s\u00f3lo por cuestiones de\u00a0<strong>derechos de autor<\/strong>\u00a0y de derecho a la propia imagen, sino por la pregunta fundamental de cu\u00e1l ser\u00e1 el futuro de la producci\u00f3n de cine y televisi\u00f3n con esta tecnolog\u00eda.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"Si fuera a estrenar una pel\u00edcula de 'Iron Man' en 2027 o 2028, \u00bfrecurrir\u00eda a varios estudios de\u00a0<strong>efectos visuales<\/strong>?, \u00bfesperar\u00eda que utilizaran\u00a0<strong>IA<\/strong>? Todos estamos intentando encontrar nuestro lugar\", se\u00f1al\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">M\u00e1s que para sustituir por completo los rodajes,\u00a0<strong>Davies<\/strong>\u00a0ve las herramientas de\u00a0<strong>Artlist<\/strong>\u00a0como una manera de \"rellenar las partes que uno no puede, o que no rod\u00f3, o para las que no tiene presupuesto\".<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"<strong>Santo grial<\/strong>\"<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Pero los\u00a0<strong>editores<\/strong>, los especialistas en\u00a0<strong>efectos visuales<\/strong>\u00a0y otros profesionales de\u00a0<strong>Hollywood<\/strong>\u00a0observan con alarma el r\u00e1pido avance de la\u00a0<strong>IA<\/strong>\u00a0generativa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Temen que herramientas capaces de producir im\u00e1genes de calidad\u00a0<strong>profesional<\/strong>, a un costo muy inferior al de los m\u00e9todos tradicionales, terminen destruyendo sectores\u00a0<strong>laborales<\/strong> enteros.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Los\u00a0<strong>grandes estudios<\/strong>\u00a0est\u00e1n evaluando c\u00f3mo integrar la\u00a0<strong>IA<\/strong>\u00a0en la producci\u00f3n de pel\u00edculas, lo que deja entrever cambios importantes en un sector que ya ha atravesado un periodo dif\u00edcil tras la pandemia y la huelga de guionistas de 2023.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Artlist<\/strong>\u00a0acapar\u00f3 titulares en febrero cuando produjo un anuncio para la \u00faltima edici\u00f3n del\u00a0<strong>Super Bowl<\/strong>\u00a0en menos de cinco d\u00edas utilizando sus propias herramientas, por un costo muy inferior a los millones de d\u00f3lares que suelen gastarse en las publicidades para estos grandes eventos deportivos.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Davies<\/strong>\u00a0refut\u00f3 la idea de que ese anuncio representara el futuro de la\u00a0<strong>producci\u00f3n sin intervenci\u00f3n<\/strong>\u00a0humana.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Seg\u00fan \u00e9l, se trat\u00f3 m\u00e1s bien de\u00a0<strong>creativos<\/strong>\u00a0\"utilizando la herramienta para sacarle el\u00a0<strong>m\u00e1ximo partido<\/strong>\".<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\"><strong>Davies<\/strong>\u00a0explic\u00f3 que\u00a0<strong>Artlist<\/strong>\u00a0busca ofrecer a los creadores un\u00a0<strong>control preciso<\/strong>\u00a0sobre la creaci\u00f3n o la edici\u00f3n de secuencias, algo que califica como el \"<strong>Santo Grial<\/strong>\" de la empresa.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Sostuvo que los modelos de\u00a0<strong>IA<\/strong>\u00a0existentes manejan bastante bien los\u00a0<strong>planos fijos<\/strong>\u00a0simples, pero tienen dificultades con los movimientos de c\u00e1mara complejos y con lograr un desempe\u00f1o consistente a lo largo de varias tomas.<\/span><\/p>\n<h2 style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"El\u00a0<strong>elemento humano<\/strong>\"<\/span><\/h2>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">En cuanto a los\u00a0<strong>costos<\/strong>,\u00a0<strong>Davies<\/strong>\u00a0advirti\u00f3 contra las\u00a0<strong>expectativas poco realistas<\/strong>, y sugiri\u00f3 que la\u00a0<strong>IA<\/strong>\u00a0reducir\u00e1 significativamente los gastos de producci\u00f3n, pero no los eliminar\u00e1.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">El ejecutivo espera que, a largo plazo, la\u00a0<strong>IA<\/strong>\u00a0ayude a los cineastas independientes y a los creadores de contenido que actualmente no tienen fondos para sacar adelante sus\u00a0<strong>proyectos<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"Hay\u00a0<strong>youtubers<\/strong>\u00a0que realizan algunas de las\u00a0<strong>mejores secuencias<\/strong>\u00a0de acci\u00f3n que existen, sin ning\u00fan presupuesto\", apunt\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"La\u00a0<strong>IA<\/strong>\u00a0va a igualar completamente las\u00a0<strong>reglas<\/strong>\u00a0del juego: lo que importar\u00e1 ser\u00e1 la historia\", afirm\u00f3.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">Davis se mostr\u00f3 prudentemente\u00a0<strong>optimista<\/strong>\u00a0respecto al futuro del sector y descart\u00f3 los escenarios m\u00e1s\u00a0<strong>dist\u00f3picos<\/strong>.<\/span><\/p>\n<p style=\"text-align: justify;\"><span style=\"font-size: 14pt;\">\"La 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A trav\u00e9s de la web <strong data-start=\"188\" data-end=\"212\">infoelnuevonorte.com<\/strong>, el medio ofrece informaci\u00f3n veraz y oportuna sobre los acontecimientos sociales, pol\u00edticos, comunitarios y de actualidad general, tanto a nivel nacional como internacional, promoviendo un periodismo responsable, participativo y comprometido con la libre expresi\u00f3n y el fortalecimiento de la democracia informativa.<\/p>\n<\/div><\/div>\n<\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La\u00a0inteligencia artificial\u00a0avanza con fuerza en\u00a0Hollywood\u00a0y sacude a la industria del cine, pero la\u00a0creatividad humana\u00a0siempre prevalecer\u00e1, asegur\u00f3 en entrevista con la AFP un directivo de la plataforma\u00a0Artlist, a la vanguardia en este rubro. La irrupci\u00f3n de la\u00a0IA\u00a0fue un tema dominante en la conferencia de tecnolog\u00eda y cultura\u00a0South by Southwest\u00a0(SXSW) celebrada esta semana en\u00a0Austin, Texas, donde el [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":200108,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[19],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>En Hollywood, la IA no puede competir con la creatividad, afirma alto ejecutivo | El Nuevo Norte<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/infoelnuevonorte.com\/?p=200106\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"En Hollywood, la IA no puede competir con la creatividad, afirma alto ejecutivo | El Nuevo Norte\" \/>\n<meta property=\"og:description\" content=\"La\u00a0inteligencia artificial\u00a0avanza con fuerza en\u00a0Hollywood\u00a0y sacude a la industria del cine, pero la\u00a0creatividad humana\u00a0siempre prevalecer\u00e1, asegur\u00f3 en entrevista con la AFP un directivo de la plataforma\u00a0Artlist, a la vanguardia en este rubro. 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